New Britain Oils
Branding | Packaging | Print
Branding and Packaging design
New Britain Oils is the world's leading producers of certified sustainable Palm Oil. They offer our own branded range of frying oils and bakery ingredients. Also bulk products for industrial use in the food and personal care sectors.
We were approached by New Britain Oils to brand and package a range of oils aimed specifically at restaurants and takeaway outlets. Traditionally purchased through wholesalers and food service suppliers the oil is a much better grade than typical cooking oils which lasts longer and produces a better cooking environment.
The task we were briefed with was to reflect the higher grade of the oil but without alienating the customer who typically buys the product on price point. Our solution was a very clean, no-nonsense design which would stand out on the shelf but not appear too expensive. Running a wave through all the communications to reflect the fluid nature of the product whilst giving each product a specific stand out palette.
Our work included
• Creative design
• Print management
• Individual product marketing
• Brand creation
• Brand development
• Product brand development
