Branding and packaging design
We were approached by DAC Foods to brand and package a new range of frozen cooked chicken products specifically aimed to be launched in Ireland. In an extremely competitive market we wanted to portray the quality of the product but keep in mind its affodability.
Through the use of photography and clear windows we we're able to show the customer what they were purchasing and ultimately what they would be serving. By discussing our requirements with the bag manufacturers we were able to develop packaging that stood head and shoulders above the competitors utiling a foil backed bag with clear areas that really makes the design stand out in a very crowded environment.