Strategic marketing partner for LPD

In the heavily populated, dog eat dog world of trade furniture, to have a fighting chance of being successful, you need to stand out from the crowd. Up against some high profile, heavyweight players with marketing budgets to match, in order to catch the eye of the hard nosed, uncompromising trade buyers, LPD Furniture needed to project an image and credibility that belied its comparatively small status.

Having already re-branded parent company LPD Doors, the objective was to give the Furniture division its own identity whilst maintaining a family resemblance and a level of creative synergy.

We considered all applications, from corporate stationery, tactical and strategic marketing material and the web site to Exhibition Stands and livery of the fleet of delivery vehicles and ultimately developed a strong, distinctive brand identity, in complete empathy with the “generic” LPD house style.

Results have been unprecedented. Sales have grown almost exponentially and bottom line profits have improved too. Suffice to say the client has been delighted with our performance – so much so that we’re now considered to be an intrinsic part of the LPD Furniture Sales & Marketing team.

 See the work