Brainstorm & Blueclaw redevelop Leyland

In the world of trade paints, the Leyland brand is synonymous as the “professional’s choice”.

Parent company Sigma Kalon were undergoing a strategic rebrand of the entire stable of Leyland products. Having developed a slick, clean new image for the brand, we were tasked to underpin this with a complete creative overhaul of the vitally important web presence.

Not only did the website have to visually reinforce and reflect the rebranding, the content had to be easily editable by the client to enable the site to be regularly and cost effectively updated with relevant information as and when new paint products were brought to the market.

Accordingly, the new site incorporated a bespoke content management system allowing the client to easily and efficiently keep the site fully up to date and ensure potential customers could readily view and download the latest information.

The result: a site that perfectly communicates the new Leyland brand proposition whilst allowing customers instantaneous access to requisite technical detail, with the added advantage of a stockist locator and an online paint calculator, enabling customers to get exactly the right amount of what they want, from where they want……….in a nutshell, a comprehensive marketing tool that delivers total customer satisfaction.

 See the work